Three 2012 Sandwich Smarts Webinars Announced
ISHMPR announces the first three FREE webinars in our Sandwich Smarts series.
Webinar #1
Thursday, January 19, 2012 @ Noon
Hot Mamas on Harleys: What Healthcare Can Learn about Marketing to Women from Top Brands presented by Kenya Gibson and Melissa Speir from Franklin Street
The new face of marketing to women abandons stereotypical attributes and instead focuses on building meaningful, profitable relationship with today’s healthcare consumer. Examine how top brands successfully market key services to women, who make 80% of all healthcare decisions in the household.
Webinar #2
Thursday, March 15th, 2012 @ Noon
Today’s Health Care Consumer: How to Connect presented by Emily Cittadine Krames from Staywell Communications
Our latest research on consumer opinion in the age of health care reform. Learn what consumers expect from reform to the sources they turn to when making health care decisions – from print to Web to email, Facebook, blogs and QR codes. Find out how their clients are taking advantage of these new communications tactics.
Registration Information to follow so stay tuned!
Webinar #3
Thursday, May 17th, 2012 @ Noon
10 Strategies that Build Friends and Chatter on Facebook presented by Baldwin Publishing
Find out how to multiply your Facebook following. Use Facebook as an effective tool to deliver new patients, identify patient advocates boost brand awareness and drive traffic to your website.
Registration Information to follow so stay tuned!
