Offered by Kenya Gibson and Melissa Speir from Franklin Street, this first installment of our Sandwich Smarts Webinar series explains how top brands market to women. The new face of marketing to women abandons stereotypical attributes and instead focuses on building meaningful, profitable relationship with today’s healthcare consumer. This seminar will examine how top brands connect and provide actionable tools for marketing professionals to successfully market key services to women, who make 80% of all healthcare decisions in the household.
* Learn how to create loyal relationships by tying in female consumers’ lifestyles and brand attitudes
* Identify opportunities for marketing key specialties by tailoring the tone to female audiences
* Review strategies for how to involve physicians to champion the marketing efforts and drive referrals
* Learn how to incorporate meaningful, out-of-the-box female-focused marketing campaigns that positively impact the bottom line and give women a reason to deem your health system as the “women’s choice”
So gather your associates, grab a lunch and some screen space and join us. To register for the Noon January 19 webinar, simply click this link. It’s FREE!